Growing creative plots that feed the entertainment industry.
Alphabet St. is a nonprofit traveling creative “garden” where the talent is what we tend, plots are creative departments, and plot owners steward each area from prep to performance day.
A creative garden for the entertainment industry
Alphabet St. removes the pressure of “being booked” just to practice your craft. We gather creatives across departments to work on themed briefs, build sets, style looks, rehearse performances, and capture content — together.
Mission
To cultivate creative skills, collaboration, and community by treating every discipline in entertainment as a “plot” in a shared garden — and making space where the right people show up to plant, grow, and shine.
- Provide recurring, low-barrier opportunities to practice and showcase craft.
- Offer real-world set experience across departments, not just for on-camera talent.
- Document the work so creatives leave with portfolio-ready assets.
Plots, plot owners & creative briefs
Each activation runs like a garden in full bloom. Department heads become Plot Owners. They steward their lane from concept to clean-up, mentoring new talent along the way.
Our Creative Community Garden Model
- Creative Brief: Alphabet St. sets the theme, tone, and deliverables for the event.
- Plots: Each department (wardrobe, glam, culinary, music, film, etc.) is a plot.
- Plot Owners: Experienced leads responsible for prep, execution, and mentorship.
- Cultivators: Emerging creatives who learn, assist, and add their artistry.
- Harvest: Final performance, shoot, or activation — fully documented.
What a Plot Owner Oversees
- Prep schedule & fitting/rehearsal plan.
- Department budget & pull list.
- On-site team roles for set day.
- Debrief + asset share-out after the event.
Creative plots we grow
Every icon in the Alphabet St. logo represents a plot — a department that comes alive during our events. As we scale, we’ll seed new plots in new cities.
Chef hats become line-flowers. Culinary artists design menus, tastings and craft service that match each creative brief.
Vinyl & headphones represent sound. DJs, vocalists, and engineers set the tone for the entire experience.
From scripts to treatments, this plot shapes the narrative behind each activation and supports talent with strong on-page material.
Cameras stand for image. Directors, DPs, photographers and editors capture the garden from first rehearsal to final frame.
The hanger and lipstick/brush remind us that style is story. Wardrobe teams craft looks that respect heritage and push culture.
Cocktail shakers mark the hospitality plot — from crafted cocktails and mocktails to hosts who make every guest feel seen.
From first bloom to a full season
Alphabet St. has already planted its first seeds. Our goal is a full calendar of curated, documented activations each year — each one another row in the garden.
Ancestral Cloth: Denim (Pilot)
This first activation proved the Alphabet St. model: when creatives share plots and resources, everybody eats. The day included fittings, set-build, shared meals, live shooting and BTS capture.
Touch Me, Tease Me · A Photo Experience You Can Feel
Want to join this activation as a volunteer, plot owner, or sponsor?
Get Involved ▸
Everybody eats in this garden
Whether you’re an experienced department head, emerging creative, or a brand that wants to invest in culture, there’s a place for you on Alphabet St.
Volunteer & Learn
Support set-up, hospitality, check-in, BTS capture, and more. Learn how a full creative ecosystem works from the inside.
Join the crew ▸Lead a Plot
Bring your professional experience as a Plot Owner. Mentor emerging talent while stewarding a full department for each brief.
Apply to lead ▸Sponsor the Garden
Become a Seed, Garden, or Title Partner. Fund briefs, feed creatives, and align your brand with an equitable creative ecosystem.
View sponsorship ▸Support the garden
Your support helps Alphabet St. secure 501(c)(3) status, cover production costs, pay plot owners, and keep access free or low-cost for creatives who need a place to grow.
Meet on Alphabet St.
Ready to collaborate, sponsor, or bring Alphabet St. to your city? Reach out and let’s build something unforgettable together.
- Email: hello@alphabetst.org
- Instagram: @meetonabcst
- Location: Atlanta-based, working nationwide